Podnews podcasting news
Your daily briefing for podcasting and on-demand
Merger creates UK “podcasting supergroup”
Three podcast production companies merge. Sponsored by Magellan AI. MetaRouter partners with Magellan AI to deliver privacy-first podcast attribution. Learn more https://podnews.net/cc/2845 Visit https://podnews.net/update/podcasting-supergroup for the story links in full, and to get our daily newsletter.
10 4月 2025 - 04 分 02 秒
Testing ad effectiveness before it runs
A new AI-powered tool that'll tell you how to improve your audio ad. Sponsored by Magellan AI. Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend https://podnews.net/cc/2844 Visit https://podnews.net/update/audion-sense-tool for the story links in full, and to get our daily newsletter.
9 4月 2025 - 04 分 55 秒
The podcast from a crowded elevator
Don't recommend.. Sponsored by Magellan AI. Ads that run too early, too late - or not at all? Magellan AI checks every ad read so you don't have to. Verify every ad https://podnews.net/cc/2843 Visit https://podnews.net/update/elevator-pitch for the story links in full, and to get our daily newsletter.
8 4月 2025 - 02 分 57 秒
Google’s podcast download spike
Hundreds of thousands of downloads that we don't think are listened-to. Sponsored by Magellan AI. Public radio meets performance data: American Public Media has teamed up with Magellan AI for next-gen ad measurement. Read the full story https://podnews.net/cc/2842 Visit https://podnews.net/update/google-news-audio for the story links in full, and to get our daily newsletter.
7 4月 2025 - 06 分 27 秒
Video: more important than ever
Audio is still healthy and thriving, but video is more important than ever. Sponsored by Instant Intro from Magellan AI. No more manual outreach. Scale podcast ad buys with Instant Intro from Magellan AI. Get connected faster https://podnews.net/cc/2840 Visit https://podnews.net/update/video-amplifi-coleman for the story links in full, and to get our daily newsletter.
4 4月 2025 - 05 分 09 秒
Podnews Report Card results for 2025
YouTube's up - but criticised for being too complicated. Sponsored by Magellan AI. Don’t just get downloads, get repeat listeners. Measure promo impact with pod-to-pod attribution. Measure repeat listeners https://podnews.net/cc/2838 Visit https://podnews.net/update/report-card-25 for the story links in full, and to get our daily newsletter.
3 4月 2025 - 03 分 43 秒
The biggest app is…
Spotify? Or YouTube? Or someone else?. Sponsored by Magellan AI. April Fools is over - so is relying on guesswork. Magellan AI attribution delivers accurate, reliable data for clearer podcast measurement and better ROAS. Optimize your campaigns https://podnews.net/cc/2835 Visit https://podnews.net/update/biggest-app-podtrac for the story links in full, and to get our daily newsletter.
2 4月 2025 - 03 分 55 秒
The Ambies: the winners for 2025
Hysterical won the Podcast of the Year. Sponsored by Podgellan AI. Magellan AI is now Podgellan AI, because every good podcast company starts with “Pod”. Podcast ad measurement, attribution and competitive insights - now with added Pod. https://podnews.net/cc/2832 Visit https://podnews.net/update/ambies-winners-2025-newsletter for the story links in full, and to get our daily newsletter.
1 4月 2025 - 04 分 40 秒
Hubbard Radio Launches Gamut Podcast Network
'A pivotal evolution for our company', says CEO. Sponsored by CoHost at Evolutions. How do you know if your audience is truly engaged? Fatima Zaidi of CoHost, James Cridland of Podnews, Sharon Taylor of Triton Digital, and Steve Pratt of The Creativity Business will tell you at Evolutions in Chicago. Join us tomorrow at 3.15pm. https://podnews.net/cc/2830 Visit https://podnews.net/update/hubbard-gamut for the story links in full, and to get our daily newsletter.
31 3月 2025 - 05 分 23 秒
BBC rules out UK ads in podcasts
The original plan was called 'disastrous' by other UK podcasters. Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. https://podnews.net/cc/2824 Visit https://podnews.net/update/bbc-uk-ads-podcasts for the story links in full, and to get our daily newsletter.
28 3月 2025 - 05 分 27 秒