Sliced Bread

Sliced Bread

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Toast is a BBC Audio North production for BBC Radio 4.
Dough - Lawn Mowers

Dough - Lawn Mowers

Could the next generation of lawn mowers create any image you like on your lawn? The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next. In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted. Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability. In this episode on lawn mowers, they hear from expert guests including: -Yvette Henshall-Bell - President of the European Business Unit at the lawn mower manufacturer, Husqvarna -Craig Hoare - Sales and Marketing Manager for the lawn mower manufacturers Hayter and its parent company Toro -Nick Darking - General Manager of the British Agricultural and Garden Machinery Association They trade opinions on the lawn mower's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what cutting the grass might be like in the decades to come. Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds. Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

27 Mar 2025 - 28 min 05 sec

 
Dough - Bicycles

Dough - Bicycles

How can the bicycle industry recover from sales that plummeted after the pandemic? The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next. In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted. Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability. In this episode on bicycles Sam and Tom hear from expert guests including: - Nikki Hawyes - the chief executive officer of Whyte Bikes - Andy Smallwood - the chief executive officer at Pashley Cycles - Simon Irons - the Data and Insights Director at the Bicycle Association They explain how the boom in sales during the Covid-19 pandemic bottomed out, creating huge turmoil from which the industry is still trying to recover. They trade opinions on the bicycle's 'game-changing' innovations and come up with some classic suggestions for 'pointless' innovations too, before Tom draws on his expertise as a futurist to imagine what bicycles could be like in the decades to come. Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds. Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

20 Mar 2025 - 27 min 18 sec

 
Dough - Washing Machines

Dough - Washing Machines

Could washing machines soon be cleaning our clothes without using any water? The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next. In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted. Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability. In this episode on washing machines, they hear from expert guests including: - Teresa Arbuckle - Regional Managing Director for the UK and Ireland at the washing machine manufacturer, Beko Europe - John Elliott MBE - the founder and chairman of Ebac which make washing machines in County Durham - Paul Hide - chief executive of the Association of Manufacturers of Domestic Appliances They trade opinions on the washing machine's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what doing the laundry might be like in the decades to come. Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds. Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

13 Mar 2025 - 28 min 27 sec

 
Dough - Game Consoles

Dough - Game Consoles

Game consoles have come a long way since the 1970s but could their days now be numbered? The entrepreneur, Sam White, returns with a new series of Dough - the BBC Radio 4 show which looks at the business behind profitable everyday products and where the smart money might take them next. In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted. Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability. In this episode on video game consoles, the pair hear from expert guests including: Seamus Blackley - the original creator of Microsoft's Xbox Keza MacDonald - video games editor at the Guardian James McWhirter - a senior analyst specialising in video games for the research firm, Omdia. They trade opinions on the game console's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom steps in, drawing on his expertise as a futurist, to imagine where consoles might end up in the decades to come. Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds. Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

6 Mar 2025 - 27 min 11 sec

 
Hearing Aids

Hearing Aids

Listener Angela is a musician, and long-time wearer of Hearing Aids – but as her parents and friends have started reaching an age where they might need them, she’s wondering what advice to give them - and whether paying more for a hearing aid, and potentially going private – would really help? There’s no question – Hearing Aids are Sliced Bread – but can the top end products really deliver on claims they can improve sound, reduce background noise, stream directly from phones or tables, and change what they listen to automatically? And are hearing aids available on the NHS capable of the same? The NHS England wait times described in this episode were accurate at the time of recording, and may have changed. A transcript of this episode is available here: https://downloads.bbc.co.uk/radio4/misc/sliced_bread_hearing_aids_transcript.pdf As always, all of our investigations start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807. PRESENTER: GREG FOOT PRODUCER: KATE HOLDSWORTH

27 Feb 2025 - 30 min 53 sec

 
Plant Food

Plant Food

Edinburgh gardener Alan got in touch with Sliced Bread, to ask if he really needs to be spending money on buying and applying plant food or fish, blood and bone meal to his roses and woody perennials? He was keen to know what is in these commercial plant foods that come as a solid, liquid or granule, how often he is supposed to use them, whether they make as much of a difference as they claim, and if he can save money by making his own “mulch” out of fallen leaves? Greg Foot investigates with the help of Gardener’s Question Time’s expert and botanist, Pippa Greenwood – as well as Head of Fertilisers from the Agricultural Industries Confederation Jo Gilbertson. They “dig in” to the claims on the packets, and try to determine if pricey plant foods are the best thing since Sliced Bread? We are looking for more of YOUR suggestions of products to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807. PRESENTER: GREG FOOT PRODUCER: KATE HOLDSWORTH

20 Feb 2025 - 26 min 57 sec

 
Boiling Water Taps

Boiling Water Taps

Do Boiling Water Taps save you money? They're often seen in offices but boiling water taps are increasingly popular for the home kitchen too. They hold hot water at a constant temperature in a tank under your sink and claim to save you money compared to boiling a regular kettle. But does the evidence back up the marketing hype? Listener Jenny got in touch with Sliced Bread because she's upgrading her kitchen and is thinking about investing in a boiling water tap. She's keen to know how the figures for daily use stack up - and if there IS a saving how long it would take before she gets her money back on the original outlay. And then there's maintenance too... Greg is joined in the studio by Jenny and energy expert Mark Thompson to crunch the numbers, along with Debbie Birkbeck from Stopcocks Women Plumbers. We are looking for more of YOUR suggestions of products to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807 PRESENTER: GREG FOOT PRODUCERS: SIMON HOBAN AND PHIL SANSOM

13 Feb 2025 - 30 min 52 sec

 
Grounding Sheets

Grounding Sheets

Grounding Sheets - do they really work? It's perhaps the most-requested product in Sliced Bread history but is there any real science behind grounding (or 'earthing') sheets? The claims made for them are wide and varied - from reducing inflammation and pain, to helping with sleep. How do they do this? Proponents say grounding sheets connect you to the Earth's own electrical field and dissipate electrical charges in your body, built up though everyday activities like wearing rubber-soled trainers. Prices of grounding sheets vary from £30 to £150. Listener Alison is thinking of buying one and wants to know if it could ease pain and help her sleep better. She joins Greg in the studio along with two experts for a deep-dive into the science to find out whether grounding sheets are the best thing since sliced bread - or marketing BS. We are looking for more of YOUR suggestions of products to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807 PRESENTER: GREG FOOT PRODUCERS: SIMON HOBAN AND PHIL SANSOM

6 Feb 2025 - 34 min 28 sec

 
Cooking Oils

Cooking Oils

Which cooking oils are best for your health? Listener Sarah got in touch after seeing claims on social media that more expensive oils are better for you than regular vegetable, or rapeseed oil. And listener Kamal sent us a voicenote asking about coconut and avocado oil - both touted as healthier alternatives to other types of oil. Are they worth the extra cost? And what about health concerns if certain oils are overheated? To get the answers Greg is joined by Professor of Population Health and Nutrition at the University of Cambridge, Nita Forouhi. Together they deep-dive into the studies and evidence, finding out what compounds constitute a healthy oil and giving advice on what we should be looking out for on the bottle. All of our investigations start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807 PRESENTER: GREG FOOT PRODUCERS: SIMON HOBAN AND PHIL SANSOM

30 Jan 2025 - 36 min 40 sec

 
Protein Powder

Protein Powder

Listener Helen from Manchester got in touch to ask about Protein Powders, as she considered replenishing her supply that she’s been taking after long distance runs. She wanted to know if Whey or Plant-based protein really can help her build and repair muscle, whether there’s a set amount she should be having, if one type is better than the other, or if she could just get the protein she needs from her food – and save on buying another bag? Greg Foot brings back Professor of Human Physiology, Sport and Exercise Sciences at Liverpool, John Moores University, Graeme Close to answer Helen’s questions, tell us what our body needs and uses protein for, and whether it really can deliver ‘Gainz’ (with a Z.) As always, all of our investigations start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807. PRESENTER: GREG FOOT PRODUCER: KATE HOLDSWORTH PHIL SANSOM

23 Jan 2025 - 30 min 19 sec